Tasked with raising awareness for Sugo Pasta’s restaurant debut, I designed a full suite of static and animated templates to fuel a 12-week digital campaign across their social media channels.

Crafted from initial concepts and storyboards, and brought to life in After Effects, each creative highlighted the origin of their featured pasta dishes using region-specific imagery. Interactive elements like countdowns and competition posts ensured engagement stayed strong leading up to the big night.

4,415,981 users reached across Facebook & Instagram.
1,523,466 video views across Facebook & Instagram.

Agency: Big Think Agency