Softened Style, Sharpened Focus: Illustration Refresh for AXA
To align with AXA’s new illustration guidelines, I worked with their brand team to update existing visuals into more emotive, story-driven scenes.
Introducing facial expressions, subtle shading, and a softened colour palette, each illustration was designed around relatable small business scenarios, enhancing brand personality while staying true to core messaging.
Agency: Oliver
One Year, One Team, One Story: the Power of Progress in Motion
With a brief to showcase team development over the course of a year, I designed and animated a showreel that balanced storytelling with brand style.
I worked from initial storyboards through to motion, choosing visuals that combined floral elements and green tones to echo the spring season. With a carefully selected upbeat track, the final result captured not just what the team achieved, but how far they’d come.
Pitch, Pick, Post: Delivering Social Content That Works for AXA
Working closely with AXA’s social media manager and external planning partner, I continuously delivered paid and organic creative designed to connect with small business owners.
Each month, a ‘Thought Starters’ deck is created which features initial concepts shaped by trending and small business related topics based on the planning insight shared by the external partner. From there, I would develop a mix of static and animated assets chosen for maximum engagement, helping drive awareness and traffic to AXA’s online resources.
